Whether subjective or objective as a movie choice, “Stagecoach” is sure of one thing: even first-time viewers will be as impressed with it as much as weathered fans of the film.
Whether subjective or objective as a movie choice, “Stagecoach” is sure of one thing: even first-time viewers will be as impressed with it as much as weathered fans of the film.
The booklet itself is slightly smaller compared to the size of a Biblioteca Films booklet, being 3 ¾” x 5 ¼” in size. The red and white border of the booklet is decorated with a western theme, and the still of Tom Tyler, seen with Bud Osborne on the cover, is from Tom’s 1930 silent film, “Call of the Desert”. The actual date of publication likely came after 1941 and no later than 1945 due to Tom’s list of credits including “Adventures of Captain Marvel”, which was released that year. Other booklets in this series are dedicated to the following stars: Tom Mix, Buck Jones, Ken Maynard, and Hoot Gibson. At least five issues are known in this series, although it is highly likely the series had a limited number of these small booklets, as well as limited circulation.
According to the Spanish website Sociedad General Española De Librería (SGEL), the company has been in business for over 100 years, founded in 1914 in Barcelona when its origins were in managing bookstores and publishing novels, weekly periodicals, and comics during the 1920's to 1940's. Today, SGEL is a marketing and distribution company based in Madrid.
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| "Born to Battle" 1926, filmed at FBO Ranch |
Historically, this same piece of land was used for silent film exteriors by director Thomas Ince of the New York Motion Picture Company. Ince bought the 460 acres of land in 1912 that makes up Santa Ynez Canyon, then leased an additional 18,000 acres into the Santa Monica Mountains, or seven miles of land, just for filming movies on. Due to the topography, the land became suitable for all types of film genres, including westerns and dramas which called for an exotic locale like “Kismet” (1920). Appropriately named Inceville, all types of buildings and stages were assembled. Restaurants, a commissary, office buildings, wardrobe, and enough dressing rooms for the 500 plus people who worked and filmed here.
In 1917, Ince sold the original 460 acres to western star William S. Hart, who named it Hartville. By 1920, Robertson-Cole bought the land from Hart and named it the Robertson-Cole Ranch. An article on the purchase of the ranch property is described in detail in The Moving Picture World, June 26, 1920. Harry R. Hough was in charge of the ranch, and in 1922, Robertson-Cole reorganized as Film Booking Offices with Joseph P. Kennedy as President of the company. Tom Tyler must have enjoyed filming in the location, the land reminding him of the hamlet in upstate New York where he was born, Port Henry, by Lake Champlain. It is not wrong to say that Tom filmed while in the Pacific Ocean, strong swimmer that he was, capable of escaping a ship off land once he finished fighting a group of bandits, as he did in “Born to Battle” (1926). In this silent film, Tom swims to the beach and lands in front of a building designed to resemble a school – in the story, a girl’s school, where a bevy of beauties see him emerge from the ocean like a merman, all dripping wet. The cliff and river on the FBO ranch provided the setting for “The Wyoming Wildcat” (1925) and “The Cowboy Musketeer” (1925), and once again the beach in “Wild to Go” (1926).
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| A view of Inceville, from Movie Pictorial, September 1915 |
Nowadays, the very town where Tom Tyler filmed his earliest silent films for FBO is called Inceville, and the neighborhood to its immediate south, Pacific Palisades, and to the northwest, Palisades Highlands. Largely an affluential region where many actors and musicians live, the once glorious film production sets that thrived here are now long gone.
| Law of the Plains, 1929, Polonia Films |
Movie heralds for Tom Tyler westerns can be a rarity, however, probably the most sought after ones are printed by Polonia Films. What makes these Polish language heralds a true curiosity is that they were most likely manufactured in Spain.
It is believed that Polonia Films was owned by Z. de L. Bakanowski, who was born in 1899 and entered the film industry in 1926. According to a brief biography in Kinematograph Year Book 1946, Bakanowski based Polonia Films out of Madrid, Spain, one of the nation's publishing hubs. He also represented the Association of Polish Film Producers in Spain. An astute businessman, he was a managing director of several other companies including B.M.D. Ltd, which oversaw the exchange of films between the United Kingdom and continental Europe. Not much else is known about Bakanowski or Polonia Films although some examples of these movie heralds do appear online and periodically show up on auction sites.
Each Polonia Films movie herald is 7” x 5 ½” in size, printed on the front and back, usually in monochrome although sometimes with a different color used in the background, as shown in the movie herald for “The Man from New Mexico” (1932). While these heralds are few and far between they do make a nice addition to any Tom Tyler collection.
| The Man from New Mexico, Polonia Films |
Nowadays the signing of a digital card for a famous person is quite easy: the interested fan is provided a link to the card either by email or social media, then navigates to the fields to fill out, such as name, city and state. But did you know that the non-digital card that Tom Tyler received was soon after he filmed “Adventures of Captain Marvel” in 1941?
The exact details of how this all came about are unknown, it could have been a marketing tactic offered through Republic Pictures, although it may have been an idea on behalf of the Odeon’s manager, Jack Smith, who offered the suggestion to Tom’s fans when the famous serial was released. Located on 7 E. Main Street in Shawnee, Oklahoma, the Odeon placed a special advertisement in the Shawnee News-Star dated February 21, 1942 requesting all young cinema patrons who attend the opening night of “Adventures of Captain Marvel” sign a large card measuring 60” x 40” in size. The card itself was most likely sturdy posterboard, white in color, large enough for many children to sign for it to be sent their hero. Once Smith mailed it to Tom Tyler on behalf of Republic Pictures, Tom in return sent a thank you letter to the Odeon. The letter was reproduced in full in the Shawnee News-Star dated March 29, 1942:
The signers of the card must have been pleased as punch to have Tom thank them for such a special gift. The cinema ad bearing the special notification appears below:
As one of the first moves in getting this new film distribution company off the ground, an office location was pertinent. New York City seemed like the logical city to base the company from, and in March of 1920, the first office building for the Robertson-Cole production company was erected in New York City, a twelve-story building at the north-east corner of Seventh Ave. and 48th St. The building is still there today in its original location, with the unmistakable R-C letters upon a shield, inside a circle, emblazoned on the brick building. The symbol is distinct in that multiple copies of the logo are evenly spaced around the building facing the two streets. The building is now home to retail businesses.
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| from Exhibitors Herald, Dec. 25, 1920 |
With its new production company and ranch in Hollywood where many a silent film western was made, Robertson-Cole had reason to celebrate and be granted so much attention in the Hollywood trade publications. One of the biggest feature films distributed by Robertson-Cole was “Kismet” from 1920, now considered a lost film. It starred Otis Skinner and Rosemary Theby and transported the audience to the Middle East. Based on the play of the same name by Edward Knowblock, the film was successful largely due to the amount of promotion it received in Boston during its premiere, due to Joseph P. Kennedy’s involvement.
Executives at Robertson-Cole took a firm stand in not operating any cinemas unless they were forced to do so, in order to avoid a monopoly, and concentrate instead on fair competition in Hollywood. This was made clear during the June 1920 Exhibitor’s Convention in Cleveland, a time when some production-distribution companies were moving into the field of actually owning a cinema, such as Paramount. Furthermore, by the time Joseph P. Kennedy became owner of Film Booking Offices of America, Inc. in 1926, the company still maintained this unique policy. Close to home in Boston as always, Kennedy made sure he had an office in the city, located at 87 Milk St. Perhaps most importantly, the type of silent films produced by FBO, in accordance with the company’s exhibitor’s advisory board, produced family-friendly movies as an alternative to the majority of adult-themed movies made by Fox, Universal, or Metro Goldwyn Mayer. With the plethora of FBO films released across the nation and in Europe, children could easily be sent off by their parents on the weekend to the matinee for a nickel admission price, knowing their children were viewing safe, wholesome entertainment. With movies starring actors like Fred Thomson, Tom Tyler, and Tom Mix, among others, they became all the more appealing to American youth.
Over the next few years, Kennedy remained involved with Robertson-Cole until the company reorganized in late 1922, taking on a new company name, Film Booking Offices of America, Inc. Both Robertson and Cole left the film industry at this point. Kennedy remained a board member of FBO, finally purchasing the company in January 1926.
Motion Picture News dated November 24, 1923 reported a rather unusual move by FBO as a film production company. For the first time in film history, an exhibitors’ advisory board was established by FBO, primarily to grant exhibitors across the nation - and fifty of the most prominent ones in America made up the board - the power to say what kind of movies they wanted to see and have exhibited in their own cinemas. Essentially, FBO did not produce movies until the exhibitors read a copy of the submitted film story upfront and approved of it. Once a story was approved, FBO then proceeded in the making of the film. Thus the purpose of this exhibitors advisory board was twofold: it put FBO as a film production company in direct touch with the public, and it increased profitability for the company. Moreover, exhibitors also played an active role with cinema patrons, most likely by distributing surveys to them upon attending a silent film. With this survey information, the exhibitors on the board would use it to evaluate against the stories sent to them by FBO. Such a highly innovative marketing tactic proved effective, for it was a win-win situation for everyone.
| from Moving Picture World, April 11, 1925 |
While the majority of silent films produced by FBO remain lost, a small percentage have survived, existing in film archives in Europe, or on DVD, such as “The Texas Tornado” from 1928 starring Tom Tyler. Even more have been “preserved” in the form of film booklets, such as the Biblioteca Films ones published in Spain during the late 1920’s to early 1930’s. One FBO silent film "A Regular Scout" starring Fred Thomson and written by F. Buckleigh Oxford, was reproduced in story format in the newspaper Daily Clarion-Ledger, Jackson. Mississippi, January 25, 1927, complete with illustrations of scenes from the silent film.