|A view of the display in the website owner's media room.|
The cinema patrons who have had the opportunity to view the latest Tom Tyler movie – and in the brand-new format called sound, or in film lingo, talkie – and took note of how the lobby was decorated just for the occasion, would tell their family and friends about it as a way of encouraging them to see the movie too. The idea of a movie house being decorated in a specific manner to add to the film viewing experience seems far fetched, but not when one stops to realize that many modern homes with a media room is decorated in a very similar manner.
Reference: “American Movie Audiences of the 1930s”, by Richard Butsch. ILWCH #59, Spring 2001